I was approached in 2018 to create a brand for Partners Hub, an app-based service to connect sports associations to their sponsors and offer deals to all from grassroots to elite professionals (in a similar way to reward schemes such as O2 Priority Moments). This brand needed to feature a responsive logo and reflect the target audience by having a sporty feel (though non-sport specific). I also designed example layout styles for developers based on the first organisation (the Welsh FA), and then subsequent styles for other organisations.